Meta’s ad revenue is expected to have grown 8.7% in the first quarter, according to Refinitiv data, the slowest since 2012, when the company went public
is expected to report its slowest quarterly ad revenue growth in a decade on Wednesday, as businesses pull back on ad spending against the backdrop of soaring inflation worldwide and the war in Ukraine.
Wall Street analysts also said Facebook could be losing its grip on the global ad market even as digital advertising surpasses traditional methods. Google-parent Alphabet provided a cue on Tuesday, when it cited the war in Ukraine for slowing YouTube ad sales. Smaller rival Snap Inc warned that inflation, labor shortages and other economic challenges could pressure ad revenue.
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