Facebook launches dating service in United States

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Facebook launches dating service in United States
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Facebook Inc is launching its dating services in the United States, the social n...

FILE PHOTO: A man poses with a magnifier in front of a Facebook logo on display in this illustration taken in Sarajevo, Bosnia and Herzegovina, December 16, 2015. REUTERS/Dado Ruvic/Illustration

- Facebook Inc is launching its dating services in the United States, the social network said on Thursday, sending its shares up 2%. The company said users will be able to integrate their Instagram account with Facebook dating profile and add Instagram followers to their Secret Crush lists, a feature that allows users to explore potential romantic relationships within their friend circle.

The service would be optional for Facebook users, the company said, adding that dating activity of users will not appear on their profile or news feed. Users can take a call on who gets to see their dating profile, Facebook said.

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