Facebook knew its algorithms divided users, execs killed fixes: report - Business Insider

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Facebook knew its algorithms divided users, execs killed fixes: report - Business Insider
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Facebook reportedly had evidence its algorithms were dividing people, but top executives killed or weakened proposed solutions

Facebook had evidence suggesting that the company's algorithms encourage polarization and "exploit the human brain's attraction to divisiveness," but top executives including CEO Mark Zuckerberg killed or weakened proposed solutions,The effort to better understand Facebook's impact on user behavior started in response to the Cambridge Analytica scandal, and its internal researchers determined that, contrary to the company's mission of connecting the world, its products...

The Wall Street Journal reported that Facebook teams pitched multiple fixes, including: limiting the spread of information from groups' most hyperactive and hyperpartisan users; suggesting a wider variety of groups than users might normally encounter; and creating subgroups for heated debates to prevent them from derailing entire groups.

In response to the pitch about limiting the virality of hyperpartisan users' posts, Zuckerberg reportedly asked the team to not bring something like that to him again.

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