Facebook plans to expand its revenue-sharing program as it tries to cozy up to content creators — and avoid falling behind YouTube, TikTok, and others
As other platforms axe creator funds in exchange for ad-revenue sharing, Meta is following suit. How Meta will approach any revenue splits on reels, however, has been a hot-button debate within the company, according to a
Facebook currently offers two ad formats on reels: overlay ads and post-loop ads. Overlay ads appear as pop-ups on a reel, while post-loop ads appear after a reel has been played more than once.it would begin testing ads on reels, the company said it would apply the same revenue split it had been using on longer-form videos via Facebook's in-stream ad program: 55% to creators and 45% to Facebook.
Meta did not share details on the current payment structure during the April 12 session, Haberman said. Meta also declined to share the eligibility requirements for Facebook's reels ads program — except that it is invite-only.that scaling ads on reels would be a top priority for the platform going into 2023, adding that Meta was"pretty pleased with the success so far.
But for creators who are mostly on Instagram, keeping a close eye on Facebook's progress here could be a good indicator of what ad-revenue sharing may look like on Instagram.
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