Unscrupulous brokers are continuing to infiltrate Facebook, Google and Amazon with fake reviews, according to a report from consumer group Which?
After setting up a fake business online - PCR testing firm ‘Gold Lion Labs’ - Which? approached a fake review broker, Xealme, which offered reviews on all three sites. The firm claimed to have created nearly 16,000 reviews for a total of 570 customers, and said it offers its services in nearly every country in the world.
On Trustpilot, meanwhile, reviews were added more slowly, but still amounted to 19 after three weeks, giving it a 'TrustScore' of 4.6. And after a week, there were 19 reviews on Google too. "Facebook in particular has repeatedly been slow to act in tackling fake reviews, showing a complete disregard for consumers who want to read genuine reviews."
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