A Montreal law firm has accused Facebook of facilitating discrimination against prospective employees and housing tenants based on factors such as age and gender.
alleges that Facebook facilitates discrimination by allowing advertisers to micro-target specific user groups while excluding others based on “race, sex, civil status, age, ethnic or national origin or social condition.”
“The claim alleges that Facebook facilitates discrimination in 3 different ways. The first is through micro targeting,” Audrey Boctor, one of the lawyers working on the case, told CTVNews.ca via email. As part of the settlement, the company said it will no longer allow housing or employment ads that target people by age, gender, or location, and agreed to limit other targeting options that exclude people on the basis of race, ethnicity and other legally protected categories in the U.S."Facebook has been violating the Quebec Charter and respective provincial human rights legislation across Canada persistently for years," the class action suit application reads.
In a statement provided to CTVNews.ca, a Facebook spokesperson said the company is aware of IMK LLP’s complaint and will respond accordingly.
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