Nike and Sephora have figured out how to use Instagram Checkout and Facebook Messenger to directly boost sales. A Facebook exec explains how
PALM SPRINGS, Calif. — Facebook may have started as a social media platform. But today, retailers are utilizing the site to reach a broader consumer base.
Instagram Checkout is currently in a pilot phase, but there are plans for growth, Petrausch announced at the conference on Thursday. Petrausch said then when it comes to Instagram checkout, he noticed that product drops and hyped launched work very well on the platform. He gave the example of a Fear of God and Nike Cyber Monday collaboration that dropped exclusively on Instagram Checkout. It sold out in a minute. Facebook Messenger is also becoming a key player when it comes to purchasing and post-purchase.
Petrausch used the example of Sephora to illustrate how effective Messenger was for its makeover booking program. It only takes about three steps to book a makeup appointment at Sephora directly through Messenger. It can take ten steps or more to book elsewhere.
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