'The best practice is to outsource,' says one marketing expert.
When even a small company considers a new name, it often turns to branding consultants who specialize in that very job.
Outsourcing the blame “The best practice is to outsource,” said Thomas Donohoe, author of “The CEO’s Digital Marketing Playbook.” “It feels like this was not probably thought through. Like a restaurant that fails its health inspection and changes its name” in a rush, said Ryan Goldstein, founder and chief executive of A.P. Keaton, a marketing agency.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Moore From L.A.: Sizing Up Style Opportunity in the Facebook Meta WorldOne of the promises of Meta, which aims to jump-start the meta verse, is that anyone will be able to design their own spaces and wardrobes.
Read more »
Facebook Announces New Name: MetaAmid expansion plans—and an avalanche of negative press—Zuckerberg seeks a fresh start.
Read more »
Facebook to Rebrand Company as Meta in Focus on MetaverseThe social-media service will retain the Facebook name even as the umbrella company readies billions of dollars in investments in its new mixed-reality platform.
Read more »
Facebook changes its company name to MetaFacebook is changing its company name to reflect its future ambitions and confronts wide-ranging scrutiny of the real-world harms from its various platforms after a whistleblower leaked hundreds of internal documents.
Read more »