Facebook bows to EU regulatory pressure, tightens rules on political ads of bloc elections GlobeTechnology
Facebook Inc. toughened its rules on political advertising in Europe on Friday under pressure from EU regulators to do more to guard against foreign meddling in the bloc’s upcoming legislative election.
All such ads will be labelled as “paid for,” offering information on who bought it, for how much and how many people have seen it – broken down by age, location and gender. “The convenience … we understand why they want that, but we could not find any way to carve that out without opening up opportunities nobody would want to see,” Allan said.
In the same update, Facebook said it was adding new features and information to its ad archive, the Ad Library, and expanding access to its database so researchers can conduct more in-depth analysis of the data.
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