Facebook and Amazon Studios are among the backers of a new website that will help businesses and producers find female photographers, ad and movie directors and editors in an effort to balance up male-dominated creative industries.
A cross between a social network and online talent scout, Free the Work provides a database of female creatives, with an option to subscribe to a premium service. People using it can make personalized shortlists of the women they want to work with and share them with colleagues, and those with profiles on the site can network with each other, among other functions.
"Many of us use services every day to discover new restaurants or a new song we're excited about. We want to bring the same urgency and innovation to talent discovering and make sure that this is something that appeals to people across the board, not only in the diversity 'echo chamber' but outside of it," Har'el said on Wednesday, speaking to CNBC at the Cannes Lions International Festival of Creativity in France.
Antonio Lucio, who joined Facebook as its chief marketing officer in September, said that advertising made by a diverse group of people makes for better business results. "It starts with a business case for diversity … if I can find diverse teams, you're going to have better work and that better work translates into business results," he told CNBC on Wednesday.
Lucio was previously CMO at HP, where in 2016, he made his ad agencies increase the number of women directors they worked with. Eighteen months later, more than half of HP's 53 commercials were directed by women, and he claims this had a positive impact on sales.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
SALE ALERT: This Cooling Mattress Is 20% Off Today Only on AmazonThis Sweetnight Gel Memory Foam Mattress Is 20% Off Today Only on Amazon
Read more »
Amazon is leasing more planes so it can deliver packages on its ownAmazon's fleet of cargo jets is getting larger, as it expands plans to deliver more of its packages itself.
Read more »
Bernie Sanders: 'We should definitely take a look at' breaking up Google, Amazon, AppleBernie Sanders said 'we should definitely take a look at' splitting up Google, Amazon and Apple, though he stopped short of a full-throated call for their break-ups
Read more »
We Found the 12 Cutest Bathing Suits on Amazon – All Under $35Affordable and cute!
Read more »
Amazon adds more jets to its growing fleetAmazon is adding more jets to its fleet, as it grows its own delivery business and relies less on UPS, the post office and other carriers
Read more »
Your Gym Membership Is Old News — Create Your Own Gym For $250 on AmazonGym memberships are wonderful. They give you access to kick-butt equipment like the Stairmaster, kettlebells, and stability balls. But these memberships can be
Read more »