Advertising execs break down why TikTok, Amazon, and TV networks will be the biggest winners of the growing Facebook boycott
"What we've been telling clients is that it's a little hypocritical if you boycott and subscribe to these demands, these demands are not fully met, and then you continue to advertise in August," said Barry Lowenthal, CEO of The Media Kitchen. "It's more pragmatic to help clients figure out an alternative strategy."
Ad buyers said Google and Amazon would benefit because performance-based advertisers need to keep selling stuff.Walmart and networks of retailers could also benefit from advertisers that need to drive sales, said Tim Lardner, client strategy partner at ad agency PMG.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
How Quibi is working with influencers, inside its strategy - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
Pepsi joining Facebook ad boycott, Fox Business News reportsPepsiCo Inc will stop advertising on Facebook Inc , Fox Business News reported https://www.foxbusiness.com/markets/pepsi-facebook-ad-boycott on Sunday, citing sources.
Read more »
Here’s the revenue hit Facebook will take as Diageo and Starbucks join the list of companies pulling ads from platformFacebook shares fell in premarket trading on Monday, after Diageo and Starbucks became the latest companies to halt advertising on social media platforms...
Read more »
Facebook Ad Boycott Is 'a Big Nothing' in Terms of Financials, Analysts SayThe Evercore ISI team highlights a 'mismatch between perception and reality with respect to the importance of big brands' spend,' but a BMO analyst says it is becoming 'more expensive to operate 'open' social media.'
Read more »
Facebook's ad revenue could take a hit if more brands follow Unilever's lead on boycott - Business InsiderBusiness Insider is a fast-growing business site with deep financial, media, tech, and other industry verticals. Launched in 2007, the site is now the largest business news site on the web.
Read more »
More companies pull Facebook ads in protest of content moderation policiesMore companies follow the trend of removing ad dollars on Facebook to take a stand against the facilitation of hate speech on the platform. Some companies are boycotting social media altogether.
Read more »