Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has died.
Officials with the Red Bull racing team at the United States Grand Prix in Austin, Texas, said Saturday that Mateschitz had died.Red Bull team principal Christian Horner paid tribute to Mateschitz shortly before its drivers Max Verstappen and Sergio Perez got in their cars for qualifying at the U.S. race.
Mateschitz gained fame as the public face of Red Bull, an Austrian-Thai conglomerate that says it sold nearly 10 billion cans of its caffeine and taurine-based drink in 172 countries worldwide last year. Mateschitz and Thai investor Chaleo Yoovidhya founded the company in 1984 after Mateschitz recognized the potential in marketing Krating Daeng – another energy drink created by Chaleo – for a western audience. Red Bull says Mateschitz worked on the formula for three years before the modified drink was launched under its new name in his native Austria in 1987.
Red Bull operates soccer teams in top divisions across Austria, Germany, Brazil and the United States. The company started by buying Austrian club SV Austria Salzburg in 2005 and rebranding it in the company colors under the name Red Bull Salzburg.
Canada Latest News, Canada Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Dietrich Mateschitz, Red bull owner, dies aged 78, Sky News reportsDietrich Mateschitz, the billionaire founder and owner of energy drink company Red bull, died at the age 78, Sky News reported on Saturday.
Read more »
Red Bull Founder, F1 Team Owner Dietrich Mateschitz Has DiedDietrich Mateschitz, who founded Red Bull and successfully pushed the energy drink company into the Formula One world, has died
Read more »
F1 team: Red Bull co-founder Dietrich Mateschitz dies at 78AUSTIN, Texas (AP) — Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has died. He was 78. Officials with the Red Bull racing team at the United States Grand Prix in Austin, Texas, said Saturday that Mateschitz had died.
Read more »
Dietrich Mateschitz, founder of Red Bull, dead at 78Global business figure and Red Bull co-owner Dietrich Mateschitz has died at the age of 78.
Read more »
F1 team: Red Bull co-founder Dietrich Mateschitz dies at 78Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull and founder and owner of the Red Bull Formula One racing team, has died.
Read more »
Red Bull F1 team mourn death of founder Mateschitz at 78Formula One and the championship-leading Red Bull team mourned the death of the energy drink company's Austrian founder Dietrich Mateschitz on Saturday at the age of 78.
Read more »