Seidl takes position with Sauber Group ahead of its move to Audi, as Formula 1 game of musical chairs adds more layers.
in the role of CEO of the entire Sauber Group. He will not, however, take the team principal position of its Formula 1 team, as Sauber is due to hire another individual for that role.
As that developed, Sauber ramped up its negotiations with Seidl. He had already informed McLaren earlier in the year that he intended to take up a new project elsewhere once his contract expired in 2025. Seidl thanked Brown “and the shareholders for their understanding of my personal decision to move on to another challenge.”Seidl’s signing is a major coup by Sauber as it looks to the next chapter of its existence, with Audi’s arrival looming on the horizon.
It’s been a busy offseason at McLaren, which saw both driver Daniel Ricciardo and now team principal Andreas Seidl move on.It gives Seidl recent experience of what does—and doesn’t—work at a growing Formula 1 team, while at Sauber he has a strong platform on which to build courtesy of the work undertaken by predecessor Vasseur in the six years since his arrival and the company’s acquisition in 2016 by billionaire Finn Rausing.
Seidl, who previously worked at Sauber as an engineer in the late 2000s, also has knowledge of German corporate structures. He headed BMW’s DTM project before moving over to spearhead the ultra-successful Le Mans project of Porsche, which is also under the Volkswagen Group of which Audi is a part.
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