Daily News | Eyewitness News rebrands as CBS News Philadelphia
Say goodbye to Eyewitness News, Philly. You’re officially watching CBS News Philadelphia now.
That conclusion, Frank said, came after about a year of sweeping research that began last summer. Now, CBS News Philadelphia will work to be more proactive than reactive in its newsgathering, and highlight stories that make the Philadelphia area “a better place to live.” Additionally, the newscast will work to have its reporters immerse themselves in communities, and stick with stories to find solutions to problems, Frank said.That’s something of a sweeping change from the old Eyewitness News days. The program launched in 1965, bringing a format to the TV news business that sent reporters to the scenes of events while a “news family” of anchors led the program from a studio.
“That does not serve our communities, the greater good of our communities, the way we want to,” Frank said.
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