Exro estimates the overall size of the electric vehicle market at US$133-billion
Sue Ozdemir calls this Exro Technologies Inc.’s launch year, which may come as a surprise to those who have watched the company evolve over the past decade.
The markets Exro is targeting are among the hottest in the energy transition. Under Ms. Ozdemir’s leadership, the company has transformed itself to take advantage of the coming boom in the electrification of the economy, especially transportation. The International Energy Agency has saidwill comprise 30 per cent of all vehicles sold globally in 2030, given existing national pledges.
That’s the kind of stat Ms. Ozdemir, 50, enjoys quoting. She comes by her obsession with motors honestly. Her parents ran a motor repair shop in Milton, Ont., serving clients in industries such as oil and gas and pulp and paper. She picked up on the inner workings of electric power at her father’s feet. “I learned to fix a motor when I was really young,” she said.
Exro has kitted out a Zero electric motorcycle and an EV version of a military Humvee to demonstrate the Coil Driver. They impress gearheads who see them in action, but Exro doesn’t serve the consumer market. Instead, it is targeting manufacturers and top suppliers to the big auto and truck makers. Ms. Ozdemir says the Coil Driver will help reduce some of the range anxiety that plagues the EV sector, but not all of it. The other piece of the puzzle is charging infrastructure. Another Exro product, Cell Driver, has a battery control system that balances the charging and discharging of cells used in EV chargers and batteries.
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