Sam is CoinDesk's deputy managing editor for tech and protocols. He reports on decentralized technology, infrastructure and governance. He owns ETH and BTC.
, is launching a new product suite designed to make the world of decentralized finance less daunting for retail traders.
"I saw how much pain he was encountering," Benamour said in an interview with CoinDesk."He was bridging. He had this crazy spreadsheet. He was managing 12 wallets. I was like, 'This is insane.'"led by prominent crypto venture firm Paradigm, started as a platform that investors could consult to discover DeFi opportunities and assess their risk. The new platform differs from its predecessor in that it will allow users to invest directly from the app.
"In order to truly make it accessible, you have to hit it from all angles, all in one," said Benamour."It means one-click trading, easy funding with crypto or fiat. It means easy portfolio management. It means easy taxes, and so on and so forth. We built a comprehensive platform so that really anyone could invest in DeFi and access yield."
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