Ami Paris is diving into Pride Month — and NFTs — with British diving champion TomDaley1994, who flexed his knitting muscles for a good cause.
“Fashion to me is something really fun and a great way to express yourself,” he said. “I would describe my style as 1970s. But I also like to experiment with different styles: oversize clothes, tight-fitting clothes.
Mattiussi said he and Daley quickly settled on rainbow sweaters for this creative collaboration: one based on a cropped cable-knit from the Ami Paris fall 2022 collection; the other incorporating the brand’s Ami de Coeur logo, consisting of a capital “A” sprouting a heart. “Everyone will fight for this sweater,” Mattiussi predicted, confessing, “I want to have it for myself.”
By contrast, the fundraising project with Daley offered an opportunity to use NFTs “to help a cause that’s been a longstanding value and motivation for Ami.” “Youth are [particularly] very important to my mission,” said Daley, who started out as an Ami Paris customer and is now consider a “friend of the house” and informal ambassador.
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