The hires come alongside making the media company’s creative agency outward-facing.
As previously reported by WWD, since starting The Newsette, Pierson made it her team’s mission to build “the world’s largest female empowerment company and [works] every single day to ensure that diverse and marginalized voices are heard.”
O’Donnell, who will be stepping into the role of managing director of Newland, has been with the company for three years having joined when the company was still a team of under five people and, according to Pierson, is the “perfect person” to take on the challenge. Mirroring the Newsette’s newsletter’s mission, something that Pierson said differentiates the agency is amplifying minority and marginalized voices. With Newland, she said, the team loves to celebrate bringing a majority female, majority minority team to the table.
“Danny and the team have done an incredible job building The Newsette brand, growing a passionate audience for the newsletter while driving meaningful business impact for a wide variety of advertising partners,” Gray said. “We’ve proven that we can deliver reach against a large, engaged female audience who are also biased to action directly in her inbox.”
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