.MACcosmetics is giving insiders exclusive access to a new drop model.
The cosmetics company is launching Underground, an ongoing series of drops available to MAC insiders in small batches. Launches will be available online-only in quantities of 1,000, and each product will be hand-numbered. The model, said Ukonwa Ojo, global chief marketing officer and senior vice president, global marketing, MAC Cosmetics, is meant to give insiders a glimpse at the makeup trends with which the company is most current.
MAC Underground launches with a rainbow-hued highlighter timed with Pride Month. Courtesy of MAC Cosmetics
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