LVMH Moët Hennessy Louis Vuitton is teaming up with Fortnite creator Epic Games to create new immersive customer experiences and add new tools to its design pipeline with 3D tech.
and Reality Capture, the company developed a six-minute immersive experience inside the show that took place in January. Users will be able to journey through the seven rooms of the set designed by director Michel Gondry, and see a selection of looks from the collection created by guest designer Colm Dillane.
“The partnership with Epic Games will accelerate our expertise in 3D tools and ecosystems, from the creation of new collections to ad campaigns and to our maisons’ websites. We will also engage more effectively with young generations who are very much at ease with these codes and uses” said LVMH group managing mirector Antonio Belloni.
The company is also debuting its Asnières immersion experience, a virtual reality tour that allows customers to explore the Louis Vuitton universe. Users will be able to participate in each step of the manufacturing process and observe the materials and finishes of Louis Vuitton products.Also at VivaTech, LVMH revealed it will roll out contactless payments across iPhones and credit cards in the U.S. later this year.
Introducing the new payment tech “will contribute to offering our customers a purchase experience that is fluid, transparent and protected. This solution also reflects the growing demand among our customers for contactless payment and digital wallet transactions,” added LVMH Group IT director Franck Le Moal.
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