Louis Vuitton is launching a capsule collection for women and men ahead of the Louis Vuitton 37th America’s Cup Barcelona sailing race.
in the Mediterranean port city on May 23, the French luxury brand has unveiled a capsule collection for women and men in honor of sailing’s biggest event, the
Vuitton has developed its own logo for the collection, a graphic V originally designed by Gaston-Louis Vuitton in the 1920s, which appears as an emblem on items ranging from weekender bags to socks. Accessories include practical new shapes like the Sailor sling bag and the Float wearable wallet, in addition to a selection of city bags adorned with the America’s Cup insignia. There is also a collectible Keepall 50 with a Damier Flags print, and smaller items such as an America’s Cup square, nautical tie or bandeau, baseball caps or a life buoy tag., artistic director of women’s collections at Vuitton, in tandem with an exhibition, cultural activations and educational programs in the city.
The New York Yacht Club held the trophy for 132 years before losing it to an Australian team in 1983. Since then, the America’s Cup has only ever been held by three other nations: the United States, Switzerland and New Zealand.
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