There could only be one winner. Following his viral Louis Vuitton campaign with Cristiano Ronaldo last November, Lionel Messi has returned solo for a second advertisement for the French luxury brand.
First launched in 2016, the ultra lightweight case is made of molded mesh composite covered in a specially developed Monogram or Damier canvas and trimmed with natural cowhide.
The initial ad featuring Messi and Ronaldo scored big online, helping Ronaldo become the first person to pass 500 million followers onIt was in the lineage of Vuitton’s 2010 Core Values campaign featuring legendary players Pele, Maradona and Zinedine Zidane playing table football. Between 2008 and 2017, Messi and Ronaldo between them claimed every Ballon d’Or, the award given to the world’s best male footballer, and Messi has won it twice more since then.
Vuitton, which has a history of making trophy cases for sports including tennis, basketball, rugby and Formula 1, has had a partnership with FIFA, ’s international governing body, since 2010. In addition to designing the travel case for the World Cup trophy, it has launched a capsule collection of soccer-themed leather goods.
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