EXCLUSIVE: Lanvin, Bruno Sialelli to Part Ways

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EXCLUSIVE: Lanvin, Bruno Sialelli to Part Ways
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Bruno Sialelli, creative director of Lanvin, is to part ways with the French house as it adopts a new creative configuration accentuating leather goods and accessories — plus special projects, WWD has learned.

“Lanvin is poised for a new chapter,” Siddhartha Shukla, deputy general manager, said in a statement shared exclusively with WWD. “As we reimagine the brand, embracing the values instilled in it by Jeanne Lanvin over 130 years ago, we situate the house at the vanguard of fashion and culture at a time of extraordinary and inspiring change.

Sialleli worked under three different management regimes. He was brought in by then chief executive officer Jean-Philippe Hecquet, spent 15 months under Arnaud Bazin’s leadership, and since the end of 2021 has reported to Shukla, a merchandising and communications pro who had joined Lanvin from Theory, where his last title was chief brand officer.

Earlier in his tenure, Sialleli had pursued buzzy dalliances with Batman and Babar the Elephant on menswear, which skewed more casual during his tenure, and conscripted Paris Hilton to front its women’s campaign., the Frenchman worked at Balenciaga, with Nicolas Ghesquière and Alexander Wang, as well as Acne Studios, where he was the senior designer for womenswear, and Paco Rabanne.

Sialelli commented: “I am deeply proud of what we have achieved at Lanvin over the past four years and wish to thank Lanvin and my team who through their unique talents and dedication have accompanied me in this great adventure.”Lanvin Group, formerly Fosun Fashion Group, is listed on the New York Stock Exchange and posted a good set of numbers for 2022, lifted by the flagship Lanvin brand, whose revenues jumped 67 percent to 121.3 million euros.

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