Katherine Power, the founder of Versed, wine startup Avaline, and of the Who What Wear fashion site and clothing brand, launched the clean beauty brand MERIT less than a year ago — and she is proving to have the golden touch when it comes to brand building.
That beautiful brand experience and minimalist beauty line resonated with Power’s trusted community and consumers.
“I have enjoyed working with these investors throughout the years on different businesses, and we have built wonderful relationships across the board,” Power shares. “All of our partners are skilled in supporting global, enduring consumer brands, and each one shares our excitement around this new category of Minimalist Beauty. We are thrilled to have their support as we enter our ninth month in the market.
As someone who has already built three consumer brands in addition to MERIT, Power is clear about the common thread that exists among all her brands: the key themes include clean ingredients, sustainability, inclusivity, and diversity.
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