Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that ...
NEW YORK - Alphabet's Google and augmented reality startup Magic Leap are forming a strategic technology partnership and working on building immersive experiences that blend the physical and digital worlds.
The partnership would combine Florida-based Magic Leap's expertise in optics and device manufacturing with Google's technology platforms, Magic Leap said."We've shipped a couple of different versions of augmented reality devices so far, so we're out there delivering things, and Google has a long history of platforms thinking," Magic Leap's Chief Technology Officer Julie Larson-Green told Reuters in an interview ahead of the announcement.
Magic Leap and Google both declined to say whether the partnership was expected to yield a consumer AR device. Google also has been collaborating with Samsung Electronics since early last year to develop mixed reality technologies, which the Google spokesman said was unchanged by the deal with Magic Leap.
Google was a first mover in what it pitched as an AR revolution more than a decade ago, when it introduced its Google Glass smart glasses. Its enthusiasm then was so great that it unveiled the device in an elaborate 2012 demo involving skydivers using the glasses to live stream a jump on to a San Francisco building.
The future of that project was thrown into doubt in January, when Google laid off hundreds of employees in its hardware units, including the majority of its AR team.
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