The young dancer has launched a line of beauty, health and wellness products based on the needs of her and fellow dancers.
era,” she said. “I’m trying to figure out a way of life for me that is super calm and easy on my nervous system.”The idea to create a self care line came to Hilliker during quarantine, which she said was the first time many people got to pause and think. While she said she did initially struggle with anxiety during the early parts of quarantine, it also inspired her to put her creativity somewhere.
Many of the products found in the Kare by Kalani line were focused on Hilliker’s own physical needs and those of her fellow dancers. She noticed that she would sometimes get headaches and migraines after sessions focused on a lot of back flexibility work, so she created a headband made that heating pads and cooling pads could be put in for physical head relief. The headband also functions as an accessory.
“I was trying to grow my hair, and between all the hairspray, chemicals and curling irons from years of doing my hair for competitions it was tough at first,” Hilliker said. “I’ve seen a lot people talking about how to get curls without using heat or curling irons on TikTok, so I wanted to create heatless hair curlers so people can create hairstyles without damaging their hair. I love curling my hair and I don’t want to put heat to my hair every single day.
For the initial launch of Kare by Kalani, Hilliker is taking a direct-to-consumer approach. Most of her initial marketing will focus on social media, and she’s taking an organic approach to growth, she said.
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