Bottega Veneta will stage a repeat show of its fall 2023 collection in Beijing on July 20. The collection was unveiled in Milan last month and is the third by creative director Matthieu Blazy.
Mika Hashizume is a frequent collaborator of the brand in the Chinese market. The Japanese American heartthrob with more than 2.4 million followers on Weibo gained popularity for competing in the Chinese singing survival show “Chuang 2021.”Bottega Veneta takes over part of the Great Wall for Chinese New Year.
This year, the brand’s New Year campaign included a short film and a moving train that made a monthlong journey across China. The film, “Reunion in Motion,” was the brand’s second collaboration with director Jess Jing Zou, following a Qixi Festival film, “Love in Motion,” in 2022. Both films also draw on Blazy’s concept of “craft in motion.”
A new boutique opened in Shenzhen in May 2022, along with others, and earlier this year the brand extended its retail footprint to Wuhan.was praised by retailers and the press as one of the best in Milan, brimming with Blazy’s chic and inventive looks, and beautiful accessories, from woven leather thigh-high boots to egg-shaped evening bags and woven leather pails gripped over the shoulder with a rope.
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