Rather than formally appeal to Zara or take legal action against the retailer, less than a week after he posted a TikTok alleging “Zara stole my shi!”, Every Other Thursday founder Ethan Glenn has reeled in more customers and greater brand awareness.
Executives at Zara did not respond immediately Friday to a request for comment.
After sharing his grievance on social media earlier this week, Glenn said he has heard from a few people, who have had similar things happen to them. Others have been messaging and posting in support of small designers like Glenn. “There has been a huge flood of comments from people who are just sharing their distaste and disappointment for brands like Zara for doing this.
As for why Glenn decided not to approach the company directly, he said, “I know Zara has a track record for ripping off a lot of small designers and small businesses. Just knowing from previous encounters and different people having issues like this, the things that they can do are very minimal compared to a large company like Zara. At the end of the day, intellectual property is quite vague in terms of what is considered mine. It is just a font.
Had Zara used the exact wording of his company’s name, he said he would have been more inclined to contact the company. The Every Other Thursday moniker is meant to being paid biweekly, the idea being that every other Thursday you get a paychecks and might be looking to buy something for yourself, Glenn said.
As for his decided route, Glenn said, “I went into it knowing nothing major would come out of it, but I knew that the brand recognition could go up. In general, I think it is good to call out large companies for doing stuff like this especially now coming out of COVID[-19]. There are a lot of designers, small brands and new labels that are creating really interesting and unique products with an ever-growing customer base.
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