Car companies and wagonheads refuse to let these long-roofed wonders die, and thank heavens
It wasn’t always this way, but station wagons have become a European thing, like late-night dinners, a laissez-faire attitude toward underage drinking and not working in August. Here, the vast majority of new-car buyers opt for SUVs and pickups, while the few wagons offered in Canada amount to little more than a rounding error on annual sales charts.
“Whatever the reason is, it’s been a non-stop trickle of hyperinterest from a niche group of Canadians over my 15 years in this business,” said Jonathan Thomson, director of brand management for BMW Group Canada. “ just have this cult following in North America, and specifically Canada, that’s almost inexplicable.”
Still, even at Volvo, station wagons are not big sellers. “The Volvo V60 has been a stalwart – steadily selling between 500 to 1,000 units a year,” according to Andrew King, managing partner at DesRosiers Automotive Consultants. Some wagons – Subaru’s Outback, Volvo’s V90 Cross Country, Audi’s A4 Allroad and the Mercedes E-Class All-Terrain – have also become more like SUVs, with jacked-up suspension and plastic body cladding in order to survive.
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