WeWork faces few bureaucratic barriers to completing its initial public offering. The biggest obstacle could be how investors are willing to pay.
The biggest obstacle will be valuation — how much potential investors are willing to pay for the company's shares and how much its existing shareholders are willing to accept.
Many of the experts think the company will wait in order to give its new management team time to prove themselves.WeWork put to rest a nagging subject of speculation on Tuesday with the announcement that Adam Neumann, the controversial founder,. But the office-sharing company left another critical question unanswered: the timing of its planned initial public offering.
But in reality, WeWork will have to navigate a treacherous calendar if it hopes to pull off an offering this year. And even unburdened of Neumann's reputational baggage, WeWork's biggest challenge remains the one it's had to contend with since making its offering paperwork public in August — investor demand.
Of course, the price that public investors are willing to pay for the company's shares may far too little for SoftBank and WeWork's existing private investors to swallow. And until there's a consensus on that, an IPO will be incredibly tricky in the near term.
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