The organization has partnered with the California Department of Public Health to encourage Latinas across the state to get the vaccine.
The State of California’s collaboration with Poderistas is part of the state’s “Vaccinate All 58” campaign which aims to get all Californians aged 12 and up vaccinated. MD, MPH, FAAP will hold a panel discussion with fellow Poderistas co-founder Elsa Collins and actress Diana Maria Riva.
Dr. Tomás J. Aragón, CDPH Director and State Public Health Officer, said in a press release statement, “The LatinX community has been disproportionately impacted by COVID-19. This series of PSAs creates greater awareness and reinforces the importance and urgent need for getting vaccinated. We believe these videos will reduce vaccine hesitancy and increase the continued willingness and desire to protect oneself, family and community.
Founded in 2020, Poderistas was created for and by Latinas to celebrate and encourage Latina voices throughout the community. Alexandra Martinez-Kondracke, Carmen Perez, Christy Haubegger, Jess Morales Rocketto, Mónica Ramírez, Olga Segura, and Stephanie Valencia are also co-founders.
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