Sam Ryder's song Space Man gave the UK its first top 10 result since 2009. What went right?
"I think it's just a flip in attitude," says Amy Wadge, who co-wrote Sam's song, as well as hits for Ed Sheeran, Camila Cabello, Kylie and Alicia Keys."But this year the thinking was, 'How about we don't do that, and we look at it with the sort of respect that other countries do?"And that's the key. When Britpop was in its ascendancy in the 1990s, the UK decided Eurovision wasn't worth the effort.
"In an ideal world, everybody has this vision of Steps going to Eurovision and being the perfect act, with the perfect song, and we turn it around for the UK," she said. "Having a band like that win, then have chart success around the world - and also breaking America - made people in the UK sit up and listen," says Dan Shipton, who has designed the staging for the UK's Eurovision entrant five times .
Artists like Alicia Keys, Sia and Justin Bieber all reposted his videos. Until Ed Sheeran joined TikTok at the end of last year, he was the platform's most-streamed British artist. That familiarity - an explicit acknowledgement of Britain's rich musical legacy - paid dividends with Eurovision voters."I'm 46 and I spend most of my life trying to think like a young artist," she says, "and I suddenly had an opportunity to write a real classic rock song, which is always a bit of a gift. It was lovely for once to be able to really dig into the Elton John part of my personality.
Of course, a second place finish isn't solely about a good song by a good singer. Sam was sent to every corner of Europe, familiarising fans with his song, and building up a unshakeable buzz.
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