European Commission Calls for Greenwashing ‘Black List’

In a proposal, the European Commission tightened rules on durability, repair and added calls to 'black list' greenwashing.

placed on the EU market are “long-lived and recyclable,” “free of hazardous substances” and produced in “respect of social rights and the environment,” by 2030.

And producers or sellers will have to make the indications in a “clear and comprehensible manner”— be it on packaging or in website product descriptions. There’s also a new “black list” of behaviors which includes: Not informing about features introduced to limit durability, for example, a software feature; making generic, vague or unverified environmental claims like ‘environmentally friendly’, ‘eco’ or ‘green;’ making generalized environmental claims for an entire product when, in fact, only an aspect of a product is concerned; displaying a voluntarylabel which was not third-party verified or established by public authorities; and not...

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