As exhibitors in major European markets begin eyeing potential openings at the end of June and through mid-July, some smaller hubs are returning to operation this week, albeit under strict social d…
will open later this week, but the world’s second biggest market, China, which is expected to lose over RMB 30B this year, remains a question mark. More should become clear on the Middle Kingdom this month.
It is expected that European markets with strong local industries could start showing homegrown movies that were shelved when the cinemas closed, as well as rolling out studio library titles. But part of the reason the major markets are leaning towards late June/early July is the need for new product. In Australia, the National Association of Cinema Operators yesterdayFrench producer Jérôme Seydoux, who is also at the head of the country’s leading exhibition circuit, toldon Tuesday that a July re-opening appears possible, but “in order to open in a credible manner, the Americans also have to open their cinemas.
a July start. Constantin Film’s Martin Moszkowicz warns it could take two to three months before consumer confidence returns. Another fundamental issue, we are cautioned, is product.: The hardest hit of the European majors, and the second worst worldwide, saw its theaters go dark beginning in February. Moviehouses for now are expected to remain closed at least until June. Italy is a particularly interesting case given it has traditionally been nearly impossible to program during the summer.
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