Etsy has unveiled a new plan to get its sellers to offer more items on its website with free shipping included.
Etsy announced on Tuesday a new initiative to encourage its sellers to offer free shipping on orders over $35. The cost of shipping would be baked into the purchase price. Sellers would be rewarded with enhanced visibility in customer search. CEO Josh Silverman said that free shipping is now"table stakes" and that customers are more likely to click the"buy" button on an item with free shipping. Visit Business Insider's homepage for more stories.
Etsy announced on Tuesday a new initiative to encourage its sellers to offer free shipping on orders over $35. The cost of shipping would be baked into the purchase price. Sellers would be rewarded with enhanced visibility in customer search. CEO Josh Silverman said that free shipping is now"table stakes" and that customers are more likely to click the"buy" button on an item with free shipping. Visit Business Insider's homepage for more stories.
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