With over a decade of storytelling, journalism, and audience development experience, Danielle Cadet now takes her post as executive editor and vice president of content at ESSENCE Communications Inc., leading the editorial vision for ESSENCE’s print and digital platforms.
With over a decade of storytelling, journalism, and audience development experience, Danielle Cadet now takes her post as executive editor and vice president of content at ESSENCE Communications Inc., leading the editorial vision forfrom Netflix's Strong Black Lead, where she served as editorial director. Before that, she was vice president of content strategy and development and managing editor at R29Unbothered,digital community catering to Black millennial women.
In her new role, Cadet strives to shake things up a bit, as she believes there’s room for growth in how the magazine tells traditional Black stories, hoping to move the brand forward digitally. Working at the legacy publication feels like a homecoming for her, and she wantsfor that new, clear perspective. It’s about a homecoming. I want our best writers to come home toand come to us for the first time. I want to reestablish us as the cultural bible and Mecca,” she says.
Her career has run the gamut, reaching all sectors of the Black audience, an audience she believes is incredibly valuable. “We drive the culture, and we are the cultural curators. We are driving society and are the tastemakers,” she says.
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