Esports Notebook: loung_s spoke with ex-CFL commissioner Jeffrey Orridge about joining Tiidal Gaming, and all the latest on The Weekend's partnership with OverActive Media.
, an initiative that aims to elevates women in both the traditional sports and esports worlds.
It’s the perfect segway for me. Esports, even though it’s a nascent industry, it’s a burgeoning industry, and to me it’s just a natural extension and evolution of traditional sports. So what’s exciting is it’s got almost unlimited reach, it’s extraordinarily relevant to this next generation of consumers, sports enthusiasts and fans and it’s built on communities and relationships.
I think I’ve really got to give a nod here to Charlie Watson, the co-founder and CEO of Tiidal Gaming. Since moving to Canada over a dozen years ago, I’ve been involved with some of the most iconic Canadian brands. Whether it be CBC, the CFL, Canadian Tire, they are iconic, and they’ve been pioneers in their space and Tiidal and Charlie are no different.
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