Erin O'Toole's French Connection: How a successful leadership strategy in Quebec could be his roadmap next election

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Erin O'Toole's French Connection: How a successful leadership strategy in Quebec could be his roadmap next election
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\u0027We were the only national campaign who offered a unique set of promises to the province. We chose issues that were close to Quebecers’ hearts\u0027

But by the early spring, Housakos was so impressed by the improvement in O’Toole’s French skills that when he was approached again his answer was a clear oui.

Instead, O’Toole decisively defeated Mackay there. He beat MacKay by 11 percentage points on the first ballot, a lead that only grew as Derek Sloan and Leslyn Lewis were eliminated and their votes were redistributed.Defund the CBC and shower parents with cash: Four things Erin O'Toole has promised to do

O’Toole’s platform also promised to “significantly increase” the province’s autonomy regarding immigration, to remove any “restrictive conditions” to federal transfers and to take a “non-intervention approach” on issues that are considered the province’s jurisdiction. Curated email blasts were sent out daily to members in areas with content from the platform that was tailored specifically to their interests. At the same time, Clarke’s team was organizing small town halls on videoconferencing software Zoom four times a week to introduce O’Toole to current and future members in Quebec.

Over the course of the campaign, O’Toole called 2,000 Conservative members in the province, and Clarke said he spoke virtually to another 7,000 people on the leader’s behalf. Left to right: O’Toole campaign manager Fred De Lorey, leadership campaign chair in Quebec Alupa Clarke, Conservative leadership candidate Erin O’Toole, O’Toole’s chief of staff Tausha Michaud, O’Toole’s campaign chair Walied Soliman, in a meeting during the leadership campaign.And many of the issues that made O’Toole an underdog at the beginning of the campaign are the same ones he’s facing going into a general election.

That’s where the lessons learned during the leadership vis-à-vis communicating and reaching out to voters in the midst of a pandemic will be crucial, Clarke continued. The “guerrilla” tactics O’Toole’s campaign honed during the leadership race will then be used on a bigger scale during the next federal election.

“A lot of people were making the wrong assumption about the Quebec membership based on old habits of saying, ‘Oh, well because Peter Mackay is more in the Red Tory frame of mind and ideology, he should do better in Quebec’,” Vallée explained. “I do believe that the Bloc Québécois and the federal Conservatives share the same electorate.”

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