The community of Swift fans, who have flocked to stadiums around the world to see the 3 1/2-hour shows on her Eras Tour and sing along with songs they know by heart, have been shaken in recent days.
Francesca Abela, right, and Kylie Micallef both from Malta show off their Taylor Swift merchandise they have just purchased at Wembley Stadium in London, Wednesday, Aug. 14, 2024, ahead of attending Swift's concert at Wembley on Thursday. LONDON — For Herve Tram, being a Taylor Swift fan isn’t just about the music.
But none of that has damped fans’ enthusiasm to see Swift during five shows Thursday through Tuesday at London’s Wembley Stadium that will close out the European leg of the Eras Tour. The fans want to wear Swift-inspired outfits, swap handmade friendship bracelets and, of course, dance.Berneaud had second thoughts about traveling to London after recent events reminded her of the 2 1/2 hours she spent locked down during a 2016 terror attack at Ohio State University.
Presila Koleva, 26, a design engineer from Cambridge, England, had been looking forward to seeing Swift in Vienna for more than a year, buying a copy of a green dress that Swift wears during the Folklore set on the Eras tour and making 30 bracelets to trade with other fans. She was heartbroken when the shows were canceled.“There good people that will do something nice for someone that they don’t know, just because they’ve seen that they’ve been through this really awful situation,’’ she said.
With Swift’s tour coming to an end in Europe and youthful fans who have flexible schedules, especially during the summer, recent events won’t hurt demand for tickets to the London shows, said Rafi Mohammed, an expert on pricing strategies and founder of the Cambridge, Massachusetts-based consultancy Culture of Profit.
“London is a big city. We’re used to putting on all of these events,’’ said Tracy Halliwell, the head of tourism for Visit London. “You’ll see there is a higher police presence on the ground and that’s really just to make sure that everything … runs smoothly.”
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