Fitness company Equinox is catchin' heat online after launching a day-long campaign that locked new membership-seekers out on New Year's Day.
Fitness company Equinox is catchin' heat online after launching a day-long campaign to lock out newcomers, blasting that all too common New Year's resolution -- hit the gym, and then quickly give up.
Equinox said it wasn't signing up new clients on January 1, calling the month a"fantasy delivered to your door in a pastel-colored box."
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