Saturday AM: Refresh for chart and more analysis Sony/Escape Artists’ The Equalizer 3 is heading to an amazing $42M-$43.5M in four days, easily the second-best opening of Labor Day weekend ev…
Refresh for chart and more analysisin four days, easily the second-best opening of Labor Day weekend ever after 2021’s, which on the high-end would not only be a franchise debut best, but also the best domestic opening for filmmaker Antoine Fuqua, inching out the $36M opening ofThe other thing to applaud with this threequel is that quite often these guy-with-a-gun-movies become watered down at the box office, read Gerard Butler and Liam Neeson fare, with distributors getting by on low P&As.
series with great care and kept the powder dry; and the ticket sales are showing that. The series is Washington’s only film franchise on his resume. It’s not about shoot ’em ups in anmovie, rather the intensity of the character Robert McCall, who the Oscar winner adores playing. In regards to getting the box office to this level sans actors promotions during the SAG-AFTRA strike, is a glass half full. On one hand it’s an excellent start withfilms on a 3-day basis. We always knew sequels and genre titles would be able to open at the box office during a SAG-AFTRA strike. But on the other hand, one wonders how much bigger the box office would be here for with Comscore/Screen Engine PostTrak exits seeing a 90% positive and a 72% recommend.
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