Fortnite made Epic Games’ fortune, but its absence on iOS was not helped by sister businesses like Epic Games Store and Unreal Engine
How Epic was affected by the ongoing wave of gaming layoffsBut this won’t matter without the legal intervention Epic has been awaiting. For years, Apple has been accused of anticompetitive practices that have seen it take 30% cuts of in-app purchases, a policy Epic tried to skirt in 2020, leading to bans of its various iOS apps, including Fortnite.
Epic has so far steered clear of the nearly 10,000 gaming-industry layoffs that have defined the first quarter of 2024, but that doesn’t change the fact thatThe company has multiple businesses, including its Unreal Engine software that has long predated Fortnite, but the new business front seen in Epic’sof music platform Bandcamp was undone last October.
However, the move toward Bandcamp was likely motivated by a desire to bring swaths of music to Fortnite’s in-game experiences as a cheaper alternative to licensing the libraries of majors like UMG, WMG and Sony Music, a practice Fortnite has had no choice but toFurthermore, Fortnite’s publishing and storefront business isn’t all it’s cracked up to be.
As for the $310 million that did come from third-party sales, Epic would have earned just 12% of those sales, or nothing in the case of some games that released exclusively on Epic Games Store through its. Second-party titles published by Epic aren’t much help either, as last October’s “Alan Wake 2” has sold only a modestconsoles, a sign that much of its revenue is not being made within Epic’s store, where it doesn’t have to split in-game sales with Sony or Microsoft.
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