Entrepreneurship group offers a boost to Chinese-Canadian women launching businesses GlobeSmallBiz
Yanina Wu, seen here on Nov. 19, 2019, says the first years running her business, Milkbuy.com, were a challenge.As a newcomer to Canada, Yanina Wu was operating in her second language in a foreign culture when she launched her business, which imports and sells Chinese products and helps Chinese brands with marketing in Canada.
She signed up to be a case study in WeWorkingWomen’s entrepreneurship academy at a time when she was “lost and confused about what she wanted her business to be” – she’d been expanding to offer a wider array of Asian products. The school’s participants helped her refocus her offerings and strengthen her brand. “[They] insisted I should focus on the snacks and food, and try to go deeper but not wider. … Now my website is the number one in Canada for Chinese snack foods.” she says.
Ms. Liu said WeWorkingWomen helped her understand how to frame her services from the client’s perspective, something she hadn’t thought much about as a college instructor. “We even talked about entrepreneurship psychology. … It prepared me to face challenges.”
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