'Enjoying Success With Clients is About Much More Than Simply 'Making Them Happy' ' technology business
I am happy all day long, like Snow White singing while she's cleaning for the seven dwarves.
What this translates to is: When I don't get success from an investment, I leave it and I go away and happily find something better. Birds tie a bow in my hair.You have 100 happy customers. But they may only have interacted with your brand on a surface level.You have 100 customers, 50 of them are recommending your brand, 50 of them are complaining.In my perspective, you need to choose Data Set 2.
Unhappy customers might seem like a bad thing, but they're one of the driving forces behind the improvement.gets to the root of the problem and fixes it from the inside.So, how can you measure customer success if happiness is not the metric?A customer's health score should take into account things like:Are they using all the features you offer?By tracking this data over time you can get a good indication of how healthy your customer-base is.
A basic universal way to assign success stages to client accounts is by allocating colors, like this:These customers need less support but are perhaps only getting 50% value.Purple - Advocating.Stop Guessing, Start Asking
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