What began as a trickle of new contenders over the past few years is now a flood, with four freshman digital services — Apple TV+ , Disney+, Quibi and HBO Max — entering the 2020 Emmy race
All are being tastefully promoted to Emmy voters in these strange times. "We're embracing the virtual aspect of promoting our content via a select group of panels as well as our online screening room," Disney+ chief Ricky Strauss tells, "but only because our creative partners understand and embrace it as well. We respect, listen and collaborate during an unprecedented time.
Quibi, Jeffrey Katzenberg and Meg Whitman's service composed of 10-minute-or-less episodes, launched shortly after the pandemic hit, exclusively with original shows. So far, Quibi's user numbers have beenEven so, with its big-name talent and high production values, Quibi could still rack up noms in the shortform categories, which are generally less competitive.
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