The streaming giant, which tied the pay cable network in wins last year after earning more noms than any other TV outlet, has shaped a strategy to give as many of its eligible programs as possible a pathway to a nom and avoid competing against itself in multiple categories.
); and reunions . Category sweeps have happened only a handful of times in Emmy history. To have one occur in the Peak TV era would be stunning.
Last year, Netflix had a similar plethora of awards-friendly content and a specific goal: to become the first network in 18 years to score more noms than HBO. To that end, its awards team got creative with shows where there was category wiggle room.
was nominated for best actress in a limited series. In the end, the streamer beat the pay cabler, 112 nominations to 108 . None of this is to say that Netflix knocked HBO out of the game — at the end of the day, each took home 23 wins. But Netflix learned how to run up the numbers and, as much as possible, keep its own shows out of one another's way. And it is doing so again this year.
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