The change happened tonight but fans say it's quite fitting Emmerdale
Eagle-eyed viewers spotted Emmerdale’s “fitting” new sponsor as the ITV soap prepares to mark its 50th anniversary.
Taking to Twitter, one fan penned: "Confused.com the new sponsor for Emmerdale that’s quite fitting." "We’re delighted to welcome confused.com on board as a sponsor. Emmerdale is truly beloved and iconic, and as the soap enters its 50th year, what better time to hail a new commercial era." In Monday's episode, Nicola was left devastated as she learned she could be responsible for an attack of another woman.
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