Plus-size retailer, ELOQUII, and global media company for women, Refinery29, embarked on an almost two-year journey before launching a new, entirely crowdsourced collection.
A new collaboration between ELOQUII and Refinery29 yields a plus-size collection called the Weekender, designed to close a gap in women's closetsThe burgeoning plus-size market has become a breeding ground for unique and innovative partnerships that have the potential to reshape the business - and purpose - of fashion.
"We’ve learned that in plus-size we can find really great things that take us to really specific places: a wedding or a gala. There’s also a heavy focus on work-wear," said Torres."What hasn’t been focused on is the in-between. Most women are looking for the perfect white tee, amazing jeans or some kind of date-night blouse or maxi dress that’s versatile.
The collection brought together long-time plus-size fashion industry know-how at ELOQUII and an audience of engaged women at Refinery29. The creative lead on Refinery29's end, Laura Delarato, says,"ELOQUII x Refinery29 collaborated to crowdsource a new plus-size collectionThe extensive data-driven process behind the collection was a first for the plus-size industry.
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