Musk has announced that the platform’s name will soon change to “X,” and all bird symbols, a long-standing logo for the platform, will be phased out.
July 23, 2023
In a series of tweets, Musk also hinted at a potential change in the platform’s default color. “Paint It Black,” he posted, followed by a user poll asking whether the platform’s default color should be changed to black. He further added, “If a good enough X logo is posted tonight, we’ll make go live worldwide tomorrow.”The decision to incorporate an “X” into the logo aligns with Musk’s penchant for the letter, which has been a recurring element in his various ventures. From X.
Musk’s vision for Twitter extends beyond a mere logo change. He has expressed interest in transforming Twitter into “X, the everything app,” modeled on China’s WeChat. “Buying Twitter is an accelerant to creating X, the everything app,” Musk tweeted last year.“Buying Twitter is an accelerant to creating X, the everything app,” said Musk shortly before the acquisition went through.
There are signs that Musk’s plans to move Twitter in this direction are underway. Earlier this year, Twitter applied for the regulatory licenses required to operate a payments service in the U.S. Musk has also taken a cavalier approach to Twitter’s existing brand, perhaps foreshadowing an eventual change to “X” or another name.
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