Elon Musk’s Campaign to Win Back Twitter Advertisers Isn’t Going Well

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Elon Musk’s Campaign to Win Back Twitter Advertisers Isn’t Going Well
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Roughly 89% of Twitter’s revenue last year came from ads. The exodus of advertisers is a problem Elon Musk can’t ignore.

Executives are promising big incentives and new technology while also trying to explain the actions of their new owner.

Executives are promising big incentives and new technology while also trying to explain the actions of their new owner
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